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Since 2002, our clients have come to expect innovative research, creative strategies, and pragmatic solutions.
Our insight is focused on human interactions and behaviour with and within organizations...in simple terms we focus the lens on consumers, employees, teams, the organization and culture at-large.
We delve beyond the surface to discover and decode corporate and consumer DNA. We then work with you to develop employee or consumer-focused solutions.
We do this through a variety of techniques from our grounding in anthropology, market research, organizational behaviour and change management.
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At QuIRC, our job is to discover and decode your corporate and consumer DNA.
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Our solutions are based on strategy. Without it, you'll likely end up in the wrong place and underachieving...sound familiar?

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Our solutions work across the continuum of how people interact with and within your organization - both as consumers and employees.
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consumer, brand & product solutions
QuIRC extends traditional research methods through innovative research techniques including online solutions and ethnography. We do this because what consumers say...isn't always what they do.
employee, talent & change management solutions
QuIRC provides deep expertise in employee and organizational performance, and actively managing business change.
corporate anthropology solutions
Our corporate anthropologists will identify what really happens with and within an organization, and the reasons why

